WORK | CASE STUDY

AMERICAN CANCER

society

PRINT  |  DIGITAL

Client

American Cancer Society – Hope Lodge

Industry

Charitable Organization

Scope

Print – Capital Campaign, Poster

Digital – Interactive PDF

Deliverables

AI • EPS • PDF

THE BRIEF

"We needed a brand bold enough to match Our puckeringly sour, naturally clean candy."

The American Cancer Society Hope Lodge in St. Louis has provided free housing for cancer patients and their caregivers since 1995 — a facility located in the Central West End, steps from Barnes-Jewish Hospital, the Siteman Cancer Center, and SLU Cancer Center. After more than two decades of continuous use, the facility had become outdated and required a complete renovation and expansion to continue serving the region's most vulnerable patients.

The Society's response was an ambitious $10 million capital campaign titled Giving Hope a Home — a major fundraising initiative targeting community leaders, healthcare executives, and philanthropic donors across the St. Louis region. To launch the campaign, they needed a flagship print and digital brochure that could present the scope of the project, the urgency of the need, and the human impact of the Lodge with the credibility and polish required to open seven-figure conversations.

Limitless designed the full 8-page campaign document — layout, typography, data visualization, photography integration, signatory presentation, and print-ready production — representing one of the most high-stakes print projects in this portfolio.

CHALLENGES TO SOLVE

MAJOR DONOR CREDIBILITY AT FIRST GLANCE

The document would land on the desks of hospital presidents, oncology chiefs, and major philanthropists. Every design decision had to communicate institutional credibility before a single word was read.

BALANCE DATA, NARRATIVE & EMOTION

The brochure needed to present hard campaign numbers and facility statistics alongside human patient stories — without either element overwhelming the other or losing the reader's attention.

MULTI-SIGNATORY AUTHORITY PAGE

Six of St. Louis's most prominent medical leaders — including the directors of Siteman Cancer Center, Barnes-Jewish Hospital, and Washington University — co-signed the letter of support. Their presentation had to feel unified and authoritative, not crowded.

18-ITEM FACILITY NEEDS LIST

A comprehensive list of renovation requirements — from 42 expanded suites to ADA compliance upgrades and new energy-efficient fixtures — needed to be readable at a glance without overwhelming the page.

Dual-format delivery: print + INTERACTIVE PDF

The document needed to hold up as a high-quality printed piece for in-person meetings and as a polished, interactive PDF for email distribution to donors across the region.

"Limitless gave us a document that could sit in front of the most important donors in St. Louis and hold its own. The campaign fully reached its $10 million goal — and the renovated Hope Lodge is now open and serving patients. Design was a meaningful part of making that happen."

— FRAN MILEY

Director Corporate Relations, American Cancer Society