WORK | CASE STUDY

LULLA

Vybe

BRAND IDENTITY  |  PRINT   |  DIGITAL  |  AI ANIMATION  |  AUDIO

Client

Mother Puckers

Industry

Food – Candy

Scope

Brand Identity – logo, type, colors

Print – Children's Book

Digital – Social media, album art

AI Animation – Music videos & Games

Audio – Children' music production

Deliverables

AI • PDF • PNG • JPG • MP4 • WAV • MP3

THE BRIEF

"We needed a brand bold enough to match Our puckeringly sour, naturally clean candy."

Mother Pucker came to Limitless with a clear product vision: a sour gummy that tastes like the real thing but is made with natural ingredients — vegan, non-GMO, superfood-colored, and free of the artificial chemicals that dominate the candy aisle. What they didn't have yet was a brand identity or any visual presence.

The ask was full-stack CPG creative: a name-forward logo with serious shelf attitude, retail-ready packaging for two debut flavors (Lemonade and Watermelon), photorealistic digital renders for investor decks, press, and social media, and a Shopify e-commerce site built to convert from day one.

The brand needed to walk a precise tonal line — irreverent and edgy enough to own the name, while clean and premium enough to signal the better-for-you positioning that sets Mother Pucker apart from mass-market candy competitors.

CHALLENGES TO SOLVE

Building a brand & content engine simultaneously

The identity, the content system, and the music production all had to develop in parallel — there was no phased rollout. Everything needed to be ready at launch and sustainable for a monthly release cadence.

Bilingual AUDIO & VISUALS

English and Spanish had to coexist naturally in both the visual design and the music — never feeling like a translation, always feeling like the brand was born bilingual from day one.

DUAL AUDIENCE: CHILDREN & PARENTS

Children are the listeners; parents are the decision-makers. Every design and content choice had to delight kids while signaling quality, safety, and educational value to adults.

CROSS-FORMAT BRAND CONSISTENCY

The brand had to hold together across vastly different surfaces — a children's book page, a YouTube thumbnail, a Spotify album cover, an Instagram post, and a streaming platform tile — all at once.

AI animation workflow at scale

Producing one animated music video per week required building a repeatable AI-assisted production workflow that maintained visual quality without requiring a full digital animation team.

"Geno built LullaVybe from the ground up — the brand, the music, the visuals, all of it."

As co-creator of LullaVybe, I've watched Geno create an entire children's music world with the same hands that design and the same ears that produce. There's no one else who could have done what he's done for this brand.

— BRYANT BABBITT

Co-Creator, LullaVybe